Cyber Talk Radio: Cliently's Lead Generation Automation

Bret Piatt, CTR Host and Spencer Farber from Cliently - Episode 138 of Cyber Talk Radio

This past Saturday, May 18, episode 138 of Cyber Talk Radio hit the air on 1200 WOAI and iHeartRadio streaming. I was joined by Spencer Farber, CEO of Cliently, to discuss new technology that is allowing sales team to find unexplored ways of attaining client leads.

Since Spencer and I are both a part of the growth of the startup ecosystem in San Antonio, I ask him how exactly he got involved in lead generation automation and starting a business. He’d been a part of the full sales process for many years at different companies and recognized a need for businesses to drive leads. Spencer goes into his experience at PandaDoc for outbound lead generation and the full backend process to make that happen. Their goal is to help small businesses better execute outbound lead generation and sales engagement. He also mentions the method outlined by Predictable Revenue and how Cliently is a little different in terms of creating an outbound funnel. He emphasizes the power of video emails and hand written messages, which make a big difference in people’s likelihood of buying a product. Before the break, we talk about the struggles of building a startup, including technical development of the product and implementation.

After the break, Spencer says that the startup scene was way bigger in San Antonio than what he had expected. Active Capital is their company’s active financial investor — Founder and CEO Pat Matthews is working to build out and expand their presence at their office space in San Antonio. Spencer gives us some exciting news: Cliently just announced a one million dollar round of funding! I ask him: What makes Cliently unique? One of the key aspects of their sales process is to send leads handwritten notes, video messages, gift cards, etc. Is Cliently hiring? They are hiring! They are in need of developers (front-end, back-end and full-stack). They're placing a large emphasis on quality over quantity in terms of hiring. Any recommendations of what the San Antonio startup community can do to make our ecosystem better? Spencer challenges San Antonio startups to work to hit that high growth rate and attract people and businesses to San Antonio. Since talent attracts talent, he’s hoping for a domino effect with the success of San Antonio-based startups.

Listen to the full episode replay to learn more about lead generation automation.

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